10 Social media trends to drive more views in 2024

In today’s highly competitive world, Social Media plays a crucial role. Here are 10 Social Media trends to drive more views in 2024:

Short video content

When it comes to social media, one of the most important content types that is on the rise is the short video content. In the recent days, Instagram Reels and YouTube Shorts are dominating the market. The most popular platform for short video content is TikTok.

Social media platforms like Instagram and YouTube have designed their special feature for short videos in order to compete with TikTok. As a marketer, this is really an amazing opportunity to repurpose your content across different social media platforms. This will not only help you to maximize your reach but also help you to drive in more traffic to your social handle.

Short video contents can be an ideal way for storytelling. You can use trending music in your short videos in order to make them more compelling. These kind of videos also allows you to add interactive aspects like questions and polls. Short video content is one of the fastest ways to grow your account reach on any of the major social media platforms nowadays. This is surely one of the most popular social media trends to look for in 2024.

Authenticity and Transparency plays a huge role

Talking about social media, consumers nowadays crave for authenticity from the businesses and brands they follow. They feel the desire to see the real faces of the people behind the brand’s products. Authenticity plays a huge role as it helps you to tell genuine stories to your consumers that go well with their values.

Authenticity is the key to success for any brand growing on social media. Contents like behind-the-scenes videos and user-generated content can really prove to be a great way to maintain the authentic nature of your brand. Customer trust is a key factor that will help you to drive in more views to your social handle.

When we talk about customer trust, transparency acts as the building stone of it. You need to be more transparent with your audience as people enjoy transparency from the brands they follow on social media. Being authentic and transparent on social media will surely fetch you more engagement and views on your social handle.

Try to provide honest and authentic information to your audience as it helps to build a loyal customer base. As a marketer if you are looking for driving in more views to a social handle, then surely play great focus on authenticity and transparency of your brand.

Influencer Marketing is on the rise

Influencer marketing is one of the top social media trends of 2024. It is getting bigger day by day. In the recent days, Influencers have become an integral aspect of marketing because of their wide spread reach. They can help you to engage with your target audience groups.

When we talk about Influencer marketing, micro-influencers are on high demand. These influencers have considerably a less number of followers as compared to the big influencers but what really amazing about them is that they get more engagement. Their audience trusts them a lot which makes them ideal partners for collaborations. They have a high audience pulling capacity which will help you to drive in a lot of engagement to your social handle.

With the help of micro-influencers, you can further expand your reach and get more views on your social handle than the general big well known social media influencers. Summing up, if you are looking for more views on your social handle, then surely try to collaborate with micro-influencers.

User-Generated content is the key

With the change in time, User-generated content has grown a lot powerful. You as a content creator or a brand can ask your audience and followers to create and share their content with you. This is a great and effective way to enhance your reach on social media. User-generated content is a very crucial element of the social media community as it is really beneficial when it comes to driving in a lot of traffic and engagement to your social handle.

Interactive content is catching up the market

Interactive content are on high demand nowadays. Contents like quizzes, live streams and interactive polls are really enjoying the limelight among the global audience. This is a really a great way to interact directly with your audience via different social media platforms.

There are plenty of live streaming platforms such as YouTube Live, Fb Live, Twitch Live etc available that helps you good growth and results. You can utilize these platform platforms to catch the attention of your audience. For, instance, if you do a Live stream on Facebook, you can then you will get impressive results and get more Fb live viewers. The best part about Facebook is that it is available for free and helps you interact with your audience in real time basis.   

Increased demand of AI-Generated content

In today’s digital world, AI has gained a huge amount of popularity. AI-Generated content like pictures, videos and automated captions are on high demand. These AI-Generated contents are playing a huge role as far as the content production process of the creators is concerned. With the help of AI-Generated content, you can easily gain a lot of more views.

Easy accessibility

With the recent trend of social media slowly turning into search engines, it is important to make your content easily accessible. You should try to create content that is not only highly engaging but also easily searchable on social media.  This will help you to attract more audience to your social handle.

Private communities

Private communities and groups are gaining a lot of popularity on social media platforms like Facebook, Instagram and LinkedIn. These communities and groups provide a sence of exclusivity to the member. You can create such communities to engage with your audience and build a loyal follower base.

Augmented Reality (AR)

AR has changed the dynamic how brands and creators deal with their audience across different social media platforms. AR makes things more engaging and fun and helps you to grab the attention of your audience.

Change in the Social Media Algorithms

Social media Algorithms constantly evolve every day. Try to stay informed about the latest updates and shifts in the social media algorithms. This will help you to gain more engagement on your social handle.